![]() ![]() ![]() Visitors will receive a mobile device at the reception area and start their journey with a virtual twin generated on the device using face recognition technology.įollowing the ramp to the third floor, visitors will see on a screen a split-flap display showing an arrivals and departures timetable, as in pre-digital era train stations or airports.Ī mobile AR experience is created on the external ramps, with a display of a virtual city based on smart infrastructure technology.Ī large, three-dimensional display inside the Korea Pavilion / Courtesy of KOTRA The exhibition hall is the starting point of the "The Journey of Wonder," a set of experiences using mobile, sensory and virtual technologies developed in Korea. The pavilion also has a ramp running along the inside and outside, connecting the pavilion's multiple floors. The pavilion is notable for its 1,597 spinning cubes that cover the facade, symbolically demonstrating Korea's dynamism and mobility under the banner, "Mobile MASSITY," a blended word intended to mean "mobile, mass and city" all at once. The Interior of the Korea Pavilion / Courtesy of KOTRA The exterior of the Korea Pavilion at night / Courtesy of KOTRA ![]() It was designed by Mooyuki Architects, a three-member team named after Moon Hoon, Yun Seong-bong and Kim Dong-gyu, and built by Ssangyong Engine and Construction. With more than 25 million visitors expected to be present throughout the expo, the pavilion was designed to optimize a wide range of hand-on experiences related to Korea through architecture, performances, exhibitions and concerts, among others, The Korea Pavilion is the fifth-largest among the exhibition spaces of the participating nations. The title was chosen in accordance with the theme of "mobility," one of the sub-topics under the Expo 2020 Dubai's grand theme of "Connecting Minds, Creating the Future." Operated under the wing of the Ministry of Trade, Industry and Energy, KOTRA is responsible for the management of the Korea Pavilion, a 4,651-square-meter-sized exhibition space to be run under the title, "Smart Korea, Moving the World to You." Korean Ambassador to the UAE Kwon Yong-woo, right, takes a look around the Korea Pavilion with KOTRA staff and other guests during a press meeting, Sept. ![]() The meeting was attended by Korean Ambassador to the UAE Kwon Yong-woo and Yang Ki-mo, who heads the KOTRA offices in the Middle East region. "We hope to have visitors paying a lot of attention to the Korea Pavilion," an official from the state-run Korea Trade-Investment Promotion Agency (KOTRA) said earlier this week during a press meeting at the Dubai Exhibition Centre, the home of the expo. With a total of 191 countries set to join the expo, which has been delayed for a year due to the pandemic, Korea has good reason to promote its achievements, as it seeks to host the 2030 expo in its port city of Busan. The expo, which is the first to be held in either the Middle East and Africa, will run for the next six months. 1.ĭemonstrating the global interest in Korean culture, which has been developed and promoted abroad over the last decade, Korea will capitalize on such technology to offer visitors glimpses into its traditional and pop culture. The Korea Pavilion is the fifth-largest among 191 participating countries' exhibition venuesĭUBAI - Korea will showcase its most up-to-date digital technology, used for mobile devices, virtual reality (VR), artificial reality (AR), large, three-dimensional displays, smart cities, automated driving and other Fourth Industrial Revolution sectors at the Expo 2020 Dubai, which is scheduled to kick off on Oct. The Korea Trade-Investment Promotion Agency (KOTRA) will manage the pavilion during the expo, which is scheduled to run from Oct. The facade of the Korea Pavilion at Dubai Exhibition Centre, home of the Expo 2020 Dubai, is illuminated with the colors of the Korean flag. ![]()
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